The Iron Snail Explores the World of Crown Northampton

Posted by Crown Northampton on

A few months back, Michael, the insightful mind behind The Iron Snail YouTube channel, reached out with a couple of burning questions: "Why are your sneakers often called the best in the world?" and, more importantly, "What makes them that way?" These questions sparked a fascinating conversation – and a deep dive into what makes Crown Northampton tick.

Here at Crown, we're passionate about what we do, and we have a lot to say. Perhaps too much for one sitting! When it comes to design, then, individual taste is what matters which we have no control over. But what we can control is our ethos and the unwavering quality of our products. We use the finest materials, employ the most skilled craftspeople, and ensure that every element, from shoe trees and lasts to dust bags and shoe boxes, is made locally. Our ethos is as important as the product itself.

Centuries of Northampton's crafting and grafting have instilled in us a deep understanding of leather – how to select the best hides and how to work them to achieve the finest results. This knowledge has allowed us to keep highly skilled craftspeople employed in an industry that was once the lifeblood of Northampton. 

To make our shoes as affordable as possible while maintaining our uncompromising quality, we’ve developed a direct-to-consumer model, cutting out the middleman and bringing our handcrafted footwear directly to you. This allows us to offer you the best possible price without compromising on the premium materials and craftsmanship that define Crown Northampton.

We were blown away by Michael's video review. He truly "gets" what we're about, capturing the essence of our brand and the meticulous craftsmanship that goes into each pair. We were especially surprised by the depth of research and the effort he put into understanding our process. We had no influence over his review, making his insights and appreciation even more meaningful. We think he's managed to neatly summarise who we are and how we make our shoes. 

Hopefully, he now understands why we believe we make the best cup sole sneakers in the world – and a little more besides.

We're always striving to connect with our community and share our story. That's why we're excited about our upcoming "Meet the Maker" AMA sessions with Chris Woodford, where you can ask him anything about Crown Northampton. More details will be shared soon!

In the meantime, we encourage you to watch Michael's in-depth video review and see what he discovered:

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